We're open to a wide range of voices, as long as you can write clearly and accurately about dogs. Past contributors include:

• Veterinarians and vet techs — first-hand clinical experience is always welcome.
• Certified canine nutritionists and trainers — especially those with recognised credentials (CCN, CPDT-KA, KPA, IAABC).
• Veterinary students writing on a topic they've studied in depth.
• Experienced dog owners or breeders sharing a well-researched perspective backed by reputable sources.
• Pet-industry professionals — groomers, dog walkers, kennel managers — with practical insight to share.
• Researchers who can translate published studies into plain-English explanations.

You don't need a long publishing history. We've accepted strong first-time writers and rejected experienced ones. What matters is the quality and accuracy of the piece you submit.

PawMetrics is a calculator-led dog wellness site. The strongest pitches connect to one of our existing tools or fill a clear content gap.

High-priority topics

• Nutrition — raw vs. kibble vs. fresh diets, deciphering AAFCO labels, supplements that actually work, breed-specific nutritional needs.
• Weight management — practical weight-loss success stories, low-calorie treat strategies, exercise programs that work for couch-potato dogs.
• Senior dog care — recognising cognitive dysfunction, joint care that goes beyond glucosamine, end-of-life conversations.
• Behaviour and training — force-free training methods, resolving common problems (leash reactivity, separation anxiety, resource guarding), reading dog body language.
• Health and prevention — dental care that actually works at home, parasite prevention by region, recognising emergencies vs. waiting it out.
• Breed-specific guides — covering the genetic risks, nutrition adjustments, and lifestyle needs that make one breed different from another.
• Puppy-rearing — socialisation windows, growth-rate expectations, common first-year mistakes.
• Adoption and rescue — what to expect in the first 30 days, decompression protocols, evaluating a shelter dog.

What we won't accept

• Generic "top 10" posts with no original insight ("Top 10 Reasons Dogs Are Amazing").
• Thinly disguised product promotions.
• Pieces full of unverifiable claims or anecdotal medical advice.
• Content that contradicts mainstream veterinary consensus without strong evidence.
• Anything that encourages aversive training methods (shock collars, alpha-rolling, etc.).
• Republished content, lightly spun versions of published articles, or AI-generated drafts you haven't substantially rewritten.
• Topics outside dog care (cats, exotics, livestock).

Length

Aim for 1,200–2,500 words. Shorter than 1,200 usually means you haven't covered the topic. Longer than 2,500 usually means you're padding. The right length is whatever the topic genuinely needs.

Tone and style

• Plain English. Write like you're explaining something to an intelligent friend who happens not to be a vet.
• Active voice. "The vet examines the dog," not "The dog is examined by the vet."
• No fluff. Skip the "In today's fast-paced world…" opening paragraphs. Get to the point.
• Concrete examples. Real numbers, real breeds, real scenarios beat abstract advice every time.
• Honest caveats. If individual dogs vary, say so. Don't oversell certainty.

Sources and citations

Every factual claim about veterinary medicine, nutrition, or behaviour science needs a credible source. We accept:

• Peer-reviewed journal articles (PubMed, JAVMA, Veterinary Record, etc.)
• Position statements from professional bodies (WSAVA, AAHA, AVMA, BSAVA, FEDIAF)
• Textbooks from reputable veterinary publishers
• University extension publications
• Reputable veterinary news outlets (VIN, DVM360, Today's Veterinary Practice)

We don't accept random blogs, manufacturer marketing pages, or "I read somewhere that…" as sources. If a claim isn't supportable with a quality source, leave it out.

Formatting

• Use H2s for main sections, H3s for sub-sections. Don't go deeper than H3.
• Short paragraphs (2–4 sentences).
• Bullet points and numbered lists where they aid scanning.
• Bold for key terms; italics sparingly.
• If you reference a calculator on the site, link to it naturally.

Original content only

Every submission must be 100% original and never published anywhere else — including your own blog, Medium, LinkedIn, or any other site. After publication on PawMetrics, you may republish on your own site after 30 days, with a canonical link back to the PawMetrics version.

We run all submissions through plagiarism and AI-detection tools as part of review. If you've used AI as a research starting point, that's fine, but the writing itself must be substantially your own work.

Every accepted guest post includes an author bio at the bottom of the article. This is where you get credit and a link back to your own site or professional profile.

What's included in the bio

• Your name (real or professional pen name)
• 2–3 sentences about your background and credentials
• One author bio link — to your personal site, professional profile, or a single relevant page on your business site
• Optionally, one social media link (Twitter/X, LinkedIn, Instagram)

About the link

The bio link is a standard do-follow link, provided the destination site:

• Is in a relevant niche (pet care, veterinary, animal welfare, science writing).
• Has its own original, useful content (not a thin affiliate site).
• Is safe, malware-free, and follows reasonable practices.
• Is not penalised by Google or known for spammy SEO.

What we don't allow

• Multiple links scattered throughout the article body to your own site (one in-content link is acceptable if it genuinely adds value — e.g., linking to a research paper you authored).
• Links to gambling, adult, payday loan, crypto-pump, or pharmacy sites.
• Affiliate links of any kind in the article body or bio.
• Buying or selling links. We're not a paid placement service. If you ask us to add a paid link to an existing article, we'll decline.
• Anchor-text manipulation. We choose the anchor text for any in-content links to match what reads naturally.

If your goal is purely an SEO backlink

This isn't the right site for you. We accept guest posts because we want excellent content for our readers. The author link is a thank-you for the writing, not the reason we publish. Pitches that come across as link-building exercises (generic outreach templates, irrelevant topic suggestions, vague offers to "contribute to your blog") get archived without a reply.

Step 1 — Pitch first, write second

Don't send a fully written article on first contact. Pitch your topic first so we can confirm it fits and isn't already covered. A good pitch email includes:

• A working headline.
• A 3–5 sentence summary of the angle and main points.
• An outline of the H2 sections you'd cover.
• Your background in one short paragraph.
• 2–3 links to other published writing of yours (if available).

We reply to fitting pitches within 5–7 business days. If you don't hear back, your pitch wasn't a fit — we don't send rejection emails for every pitch because we'd be doing nothing else.

Step 2 — Write the draft

Once your pitch is approved, you'll get a target word count, deadline (usually 2–3 weeks), and any specific angle notes from our side. Write the draft as Google Doc or Word file (.docx). Plain markdown is also fine.

Step 3 — Submit for review

Email the completed draft as a Google Doc share link or attached file. Include:

• Your final author bio (2–3 sentences).
• Your author bio link.
• A high-quality, royalty-free featured photo if you have one (optional — we can source one).
• Source citations as footnotes or end-of-article references.

Step 4 — Editorial review

We review every submission for accuracy, clarity, tone, and originality. Expect at least one round of edits. Common requests:

• Tightening intros and removing filler.
• Adding a source for an unsupported claim.
• Replacing jargon with plain English.
• Breaking long sections into clearer sub-headings.

If we ask for major rewrites and you can't accommodate them, that's fine — we'll part ways amicably and you keep the rights to your draft.

Step 5 — Publication

Once approved, we publish on a schedule that fits our editorial calendar — usually within 2–4 weeks. You'll get the live URL and can share it however you like.

Send all pitches and submissions to:

editorial@pawmetrics.com

Email Your Pitch »

Subject line: "Guest Post Pitch — [Your Topic]"

Expected response time: 5–7 business days for fitting pitches. We do not respond to off-topic, generic, or template-style outreach.